Yutree opts for autonomy over sale

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Yutree Insurance Embraces Independence with Management Buyout

In a significant development for the independent insurance brokerage sector, Yutree Insurance has completed a management buyout (MBO), marking a new era of leadership under Laura Hancock and Kevin Hancock, two longstanding directors. This pivotal move underscores Yutree’s dedication to maintaining independence amidst a broader industry trend of consolidation.

With the departure of two of its founding shareholders, Yutree faced a crucial decision point. Rather than opting for a sale to external investors or consolidators, the leadership team decided to retain control and invest in the company’s long-term future. “The business reached a crossroads,” remarked Laura Hancock, the new managing director. “With founding members stepping aside, we had a clear choice — sell or take charge. Kevin and I knew this was not the moment to step away.”

Yutree’s momentum, team prowess, and market standing were instrumental in this decision. Investing in independence and building for the future were deemed more rewarding than easy exits. “We are proud to have chosen the challenging, yet far more rewarding path of independence,” Laura Hancock added.

Holding Corporate Chartered status, Yutree underwrites several schemes, including the BIBA-endorsed Media & Entertainment and Liability products. The MBO is expected to help preserve the firm’s core values while opening avenues for agile and intentional growth.

Structural changes are already taking shape, such as the appointment of a non-executive director and plans for a new office in Norwich. The company has also onboarded a new business development manager and expanded Becky Glover’s role to director of finance and technology, reflecting a focus on operational efficiency and technology-driven modernization.

“We’re exploring new systems for smarter workflows, allowing our team to focus on what they excel at — advising, supporting, and nurturing relationships,” Laura Hancock stated. “Our brokers will find trading with Yutree easier than ever. We are also open to new discussions regarding affinity partnerships, schemes, and insurer collaborations.”

Kevin Hancock, now the chief executive, emphasized the company’s commitment to autonomy in a consolidating market. “We are proud to be part of a movement valuing independence and long-term service over quick exits,” he said. “This is an exciting time for our team, brokers, and partners. We are ready to grow — and we’re eager to do it the Yutree way.”

Laura Hancock is scheduled to appear at the BIBA 2024 conference on the Broker Choices panel, where she will discuss strategic challenges and opportunities confronting brokers across the UK market.