Integrity Marketing Group Forms Strategic Alliance with Fulmer Insurance Group
In a move designed to enhance capabilities and expand market reach, Integrity Marketing Group has announced a strategic partnership with Fulmer Insurance Group. Although the specific financial terms of this collaboration remain confidential, the partnership is poised to bring significant benefits to both parties.
Founded by CEO Arnie Fulmer, Fulmer Insurance Group boasts over four decades of expertise, specializing in Medicare and life insurance products tailored for seniors. The agency has built a reputation for prioritizing agent education, particularly in the intricate domain of Medicare insurance.
This alliance with Integrity is set to bolster Fulmer Insurance Group’s capabilities by granting access to cutting-edge technology and resources. The integration is expected to streamline operations, enhance agent training, and extend the agency’s ability to cater to a broader clientele.
Bryan W. Adams, co-founder and CEO of Integrity, emphasized the mutual values shared by the two organizations. He stated, “We are excited to partner with agencies like Fulmer Insurance Group that are committed to client well-being and agent success. Our comprehensive technology and training programs will unlock new opportunities for the whole team at Fulmer Insurance Group.”
In response, Arnie Fulmer expressed enthusiasm about the partnership, saying, “Integrity places a similar emphasis on trust, integrity, and unparalleled service as we do. The Integrity platform offers a wealth of world-class resources that will enhance our agent training and broaden our market reach.”
As part of the partnership, Fulmer Insurance Group agents will gain access to Integrity’s suite of technology solutions, including MedicareCENTER, a platform for quoting, enrollment, and policy management, along with Ask Integrity, an AI-driven assistant designed to enhance customer relations.
This collaboration builds upon Integrity’s recent momentum in the industry. In 2022, the company acquired Carothers Insurance Agency and Schmidt Insurance Services in Ellington, Connecticut. The previous year, it purchased Iowa-based PIPAC Health & Life Insurance Brokerage.
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