iCAR’s Global Launch at the 2025 Shanghai Auto Industry Exhibition

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The Emergence of iCAR: A Revolutionary Brand

The 2025 Shanghai Auto Industry Exhibition, a pivotal event in the global automotive arena, showcased numerous pioneering innovations. Among them was the world debut of iCAR, a trailblazing brand created for international markets, along with its inaugural model, the V23. Drawing significant attention at the exhibition, iCAR distinguishes itself with an innovative and distinct philosophy.

iCAR is defined by a unique and groundbreaking DNA, emerging from the fusion of Chery’s extensive technological prowess and SmartMi Tech’s internet-centric ideology. As Chery’s premiere brand anchored in an internet-based philosophy, iCAR strategically targets the youthful demographic as well as those who are young at heart across the globe.

iCAR’s Offerings and Vision

The brand’s product lineup is set to include both battery electric vehicles (BEVs) and range-extended electric vehicles (REEVs). These vehicles will showcase a diverse array of design philosophies, incorporating off-road capabilities, technology-driven aesthetics, and cross-species morphological concepts.

The Debut of iCAR’s First Model: V23

iCAR’s first global offering, the V23, made its official debut at the Shanghai Motor Show. Featuring bold and robust lines, the vehicle projects a confident stance with its fully enclosed front grille accentuated by textured details and a split headlamp design. This combination infuses a unique personality with off-road appeal.

Built on a brand-new architecture, the iCAR V23 boasts impressive geometric parameters and unexpectedly superior terrain performance. This model is crafted for urban adventurers and users who crave off-road experiences, trendsetters who are characterized as “cool.” The brand asserts that the V23 successfully merges aesthetic appeal, driving pleasure, user-friendly construction, and practical functionality.

Embracing a global strategy, iCAR aims to redefine product perspectives to maintain competitiveness in the smart electric vehicle market. Within three years, iCAR plans to broaden its global footprint to encompass over 100 countries, establishing a network of over 2,000 experts worldwide.