Canada Life, a prominent player in the insurance and financial services sector, has announced the appointment of Shreyas Sridhar as the new Managing Director of its Bulk Purchase Annuities (BPA) division. This appointment is set to take effect on 7 April 2025, pending necessary regulatory approvals.
Additionally, Shreyas Sridhar will join the Canada Life UK Executive Committee and will report directly to the UK Chief Executive, Lindsey Rix-Broom.
Sridhar will succeed Tim Coulson, who will continue his association with Canada Life in an advisory role before his retirement at the end of 2025. Coulson has been instrumental since 2023 in advancing Canada Life’s BPA strategy, enhancing the company’s capabilities to tap into the burgeoning UK bulk annuities market.
Lindsey Rix-Broom, the Chief Executive at Canada Life UK, remarked, “I’m thrilled to welcome Shreyas to the UK Executive team as Managing Director of Bulk Purchase Annuities. He is an exceptional executive with a wealth of experience and has been instrumental in leading the growth of our bulk annuities business, which continues to go from strength to strength. I would also like to express my sincere thanks to Tim for his outstanding leadership and contribution to Canada Life over the last two years. Having strengthened our BPA proposition and successfully built on our strong foundations, Tim has decided now is the right time to move towards retirement. However, we are delighted that he has agreed to continue to support Canada Life for the remainder of this year.”
A seasoned financial services executive, Sridhar has been with Canada Life UK since February 2024, initially joining as the Business Development Director for its BPA business. Prior to this, he worked as a structured finance and derivatives lawyer and spent eight years at Legal & General in their pension risk transfer business, ultimately serving as the Head of Reinsurance & International Development.
Commenting on his new role, Shreyas Sridhar stated, “I’m incredibly honoured and excited to be taking up the mantle of leading Canada Life’s bulk annuities business. I wish to extend my heartfelt gratitude to Tim for his leadership and guidance, which has helped transform our business in these past two years. This is an exciting time for the bulk annuities market, and I look forward to working with my talented colleagues to drive Canada Life’s ambitious plans.”
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